To promote Canada Beef at Vietnam Market

1 Opening Ceremony Canadian Beef in Vietnam: “Goodness in every bite” to increase Canadian beef awareness for Vietnamese consumer; Support partners to increase sale; Increase Canada Beef present in the menu of restaurants. with 16 attendees (including 6 journalists and 1 popular TikTok influencer) and 6 presses released.

1 Seminar to build awareness of Canadian Beef and strengthen the relationship with major CB partners in Vietnam including importers, wholesellers, retailers, Horeca entities, Chef..with 64 participants (10 jounalist & 54 Importer/Retailers/HORECA/Chef) and 01 Interview with National TV Channel  – HTV9 channel, and also 13 articles released