•Increase consumer awareness of the advantage on nutrition values of U.S. soybeans in Vietnam, a market with a strong demand for safe and healthy food.

•Educate target end-users the nutrition values and health benefits of food products made from U.S. soybean. Soy protein is considered as healthy food choice.

Successfully Delivered

1 Workshop: Soy-Based Foods & Beverages Seminar with 103 participants and 5 media clippings on the fanpage of Hutech University, the United Tastes page and the World Association of Master Chefs – Vietnam Chapter page.

1 American Soybean festival “Soy-based Food & Beverage” drew the attention of more than 500 participants with many interesting activities (a cooking contest, a canape party, learning about US soybeans and soy products, minigame,…) and 11 media clipping on the fanpages Facebook and online articles.

1 Cooking livestream “Get into the kitchen with Chef Long and Unleash Your Creativity with U.S. Soybeans”  with 683 livestrean viewers and 9 media clippings on the chef fanpage, United Taste fanpage and 4 Food Kols.